Louis Vuitton has been teasing us with this first images of the new Invitation au Voyage Campaign, featuring David Bowie.
This film will be the second chapter to the first campaign which launched last November starring Arizona Muse. Inspired by Charles Baudelaire’s most famous poem, L’invitation au Voyage evoques a journey to a glamorous yet mysterious and dangerous places. Muse’s adventure starts in Paris at the Louvre, before she is whisked off in a hot-air balloon that takes her to Venice – where she meets Bowie. Venetian canals, gondolas, decadent scenes of a masked ball, a sort of echo to “Eyes Wide Shut. Unsurprisingly, the musician also sings a track from his new album, The Next Day.
By the teaser here, we can say that it is glamorous, rock n’roll with a little sulphurous twist, all the codes of the “Fleurs du Mal” are pull off here, see by yourself
The full film – which promotes Vuitton’s new Tambour watch and Vivienne bag – will premiere on the label’s app on November 7. A shortened clip will be shown on television on November 10, while the campaign images shot by David Sims will appear in magazines and newspapers later this month.