J.Crew, home for the holidays

During its 30 years of business, J.Crew belonged to the very exclusive club of the block buster brands like Zara, Starbucks and Rolls Royce which never shot a TV commercial. Up till now…

This holiday ad has a little Tommy Hilfigeresque flair and, frankly, they could have done without the Mastercard collaboration which makes it very much commercial. Like Zara, J.Crew is my go to brand for every member of the family, including me and I absolutely love their tees and heels. I would have loved Jenna Lyons to come up with something as cheerful, it is the holidays after all but less business oriented. And since I don’t own a master card, I find it a little reductive. But hey, nice first try and keep some fun, joyful and artistic commercial coming. Skip the plastic…


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